Business, Climate Change, Conservation, Eco-friendly, Environmentalist, Green, Sustainability

Apple Launches ‘Better’ Environmental Campaign in Time for Earth Day

Apple Better Campaign
Apple has bold plans–to leave the earth better than we found it.
Image: Apple

As Earth Day approached this year, Apple overhauled its Environmental Responsibility website with new content that is consistent with its dedication to operate the business in a way that is best for the environment. Included on the updated website is a ‘Better’ video narrated by Apple CEO Tim Cook that explains the company’s environmentally friendly values.

Lisa Jackson, Apple’s vice president for environmental initiatives, also recently gave Wired an exclusive tour of Apple’s newest data center in Yerington, Nevada. Apple is very close to powering all of their facilities entirely with renewable energy. Currently, its corporate office and data centers are at 94%.

According to the Wired article, “Though Jackson can’t take credit for Apple’s renewable initiative, she monitors its progress and, perhaps even more important, spreads the word that renewables aren’t just for tree-huggers, but are serious energy sources that can take on the biggest jobs. ‘No one can ever claim again you can’t have a data center that runs on 100 percent renewable,’ she says. ‘Once those proof points are out there, it makes it easier for policies to follow.’”

Along with a current Nevada facility that uses solar power, Apple is now planning to build out a similar solar array on a 134-acre field within the ground as the Nevada facility. The plan is to have the facility completed sometime next year, generating approximately 18-20 megawatts of power.


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