With a lack of horizontal space for farming in urban environments, vertical farming could be the only plausible solution to food scarcity. As Lauren Hepler of GreenBiz notes, “with more reports sounding alarms about looming food scarcity issues, the urban agriculture sector is increasingly melding with the boom in agriculture tech, breeding companies offering everything from unorthodox growing setups to soil sensors, hydroponics and all manner of crop data analytics.”
The question of “how do we feed a growing global population?” has billion-dollar potential.
Unlike the dot-com boom, “the problem is so huge and broken in so many places that there are many billion-dollar markets you could just jump into,” Brad McNamara, co-founder of Boston container farming startup Freight Farms, told GreenBiz. “There are connections being formed and local food systems and food markets that people are hungry for.”
On a small scale, technology like hydroponic grocery stores can be seen as an opportunity for local retailers to grow indoors, on site, more efficiently. This could allow business owners to tap directly into local consumer demands, customize their shopping experiences, dramatically reduce the cost of shipping, and capitalize on buzz about food miles.
On a large scale, vertical farmscapers could profit from the consumer demand for multifunctional urban space. Some believe farmscapers might be able to produce enough food to feed greater and greater future populations.
Modular technology, built for moving the farms, is a consistent theme in both approaches. Not only can the farms be relocated easily, but also modular technology allows the farms to scale up or scale down efficiently to meet specific needs. Modular design can be seen throughout the commercial real estate, residential properties, and, most recently, tiny home designs. Modular designs in factories have allowed owners with unlimited flexibility to respond quickly and cost-effectively to changing business needs. It’s possible that this same flexibility could provide much needed adaptability to the farming industry.